Please use this identifier to cite or link to this item: https://erepository.fmesinstitute.org/handle/123456789/1154
Title: The Diffusion of Innovations and the Issue of Equity in Rural Development.
Authors: Röling, N. G.
Ascroft, J.
Chege, F. W.
Issue Date: 1976
Publisher: Communication Research
Citation: Röling, N. G., Ascroft, J., & Chege, F. W. (1976). The Diffusion of Innovations and the Issue of Equity in Rural Development. Communication Research, 3(2), 155–170.
Abstract: Diffusion strategies, as currently practiced by most change agencies, often lead to increased inequity and therefore migh t be used as guides for devising revised strategies which avoid what currently practiced strategies predict. This view implies that those who seek more equitable development programs should not carry out further surveys of current diffusion practice, but rather experiment to develop and test new alternatives to such usual diffusion programs. One such field experiment in rural Kenya shows that diffusion programs can reach successfully the noninnovative “laggards.” Not only did this project obtain 100% adoption among those reached directly, but it also had an immediate three-to-one diffusion effect for each farmer directly reached. © 1976, Sage Publications. All rights reserved.
URI: https://doi.org/10.1177/009365027600300204
https://erepository.fmesinstitute.org/handle/123456789/1154
metadata.fmes.numPages: 155–170
Appears in Collections:Research Integrity

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